Manuel Santos Valentim is a well-known businessman from Pinhel who works in catering and events. His Quinta da Cheínha estate and ‘O Petisco’ restaurant, with their large and imposing facilities, are well known throughout the region. As a businessman, he realised that he could combine his professional life with the love of winemaking inherited from his father. Thus, he decided to go into wine production and create his own brand. He is still a member of the Adega Cooperativa de Pinhel, which buys some of his output, but he has also created a new company to pursue his goals and make best possible use of the synergies between his businesses. Needless to say, all the wine produced is served at the ‘O Petisco’ restaurant and at the countless weddings and dinners he organises at Quinta da Cheínha. As a result, the thorniest and riskiest aspect of the business is assured, creating a virtual monopoly, with the corresponding added value.

Manuel Santos Valentim says he intends to increase his wine production, broaden his customer network and put his brands on the market, although he will be hard-pressed to find a business as profitable as selling his own wine in his own restaurant and at the various events he organises.

Vineyards

Vineyard operations management: Manuel dos Santos Valentim

Area of own vineyards: 9 hectares

Grape origin: Own and third-party grapes

Viticulture type: Integrated production

White grape varieties: Síria, Arinto

Red grape varieties: Touriga Nacional, Touriga Francesa, Tinta Roriz

Wine cellar

General manager: Manuel dos Santos Valentim

Cellar master: Manuel dos Santos Valentim

Types of wine produced: White and red

Wine brands: Quinta da Paróla and Pissarreira

Percentage of PDO/PGI production: 30% PDO

Production destination: Internal market